The Cannes Film Festival ends and with it the escapades of a film publicist, journalist and producer. See Part One and Part Two and Part Three. 3,614 words. Illustrations by Mark Fearing.
The next morning, American film publicist Erika Marks sat down with Crimea star Hanna Lee Hedson in the luxurious Carlton Hotel on La Croisette and said, choosing her words carefully, “Do you want the film to win the Palme d’Or?”
“Why else would I have shown up in this fucking country?”
“We may have a little obstacle. The French like low-budget art films and this is a budget-busting Hollywood movie. We’d like you to do a news conference today. This will be the last one, I promise. But you’re a fifteen-minute appearance at the Palais away from winning the Cannes Film Festival. With that, you can do any picture you want.”
This thought penetrated deeply into the soft tissue of actress Hanna Lee Hedson’s ego, the place where she lived most of the time. What Erika didn’t tell Hanna was that her film career probably would never recover from all these Crimea press conferences demonstrating her lack of compassion for minority groups. Or that the actress definitely would lose a large chunk of her gross-profit participation revenue when the movie tanked at the box office.
But neither Erika nor her PR boss Larry Moulds cared. They were still focused on ensuring Crimea didn’t win the most prestigious festival award. Or any Cannes award, for that matter. “The Armenians could picket the event. It’d be great pub,” Larry said to Erika an hour later.
“We don’t want overkill. These people get very excited. They could do something really stupid,” Erika reminded him.
“I don’t know. Some crazy could take a shot at her.”
“So? Could you buy that type of ink?”
In spite of all her years in the business, Erika never ceased to be amazed at what people would do to promote a movie. Kill off the star? Why not? The movie was in the can, and they had all the loops they needed. So who needed Hanna?