Category Archives: Marketing

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The Hard R
Part Two

by Gordy Grundy

The movie marketer needs to know who misspelled the mega-producer’s name. 1,839 words. Part One. Illustration by Mark Fearing.


Normandy was frosty. "Do I have to worry about the deadline?" she snipped to Buzz.

"Have you ever?" he smiled and snagged the passing waitress. "Can you bring us some more wasabi? My friend likes it hot. Thanks."

They were sitting at Katsu-Ya near the Burbank border of Studio City. The restaurant was Normandy’s favorite because it was the hot cool spot for all the studio marketing and publicity elite.

"Normandy. I want you to go back to the office and tell your boss that this misspelled sample is a gift that may grow in value, like a misprinted stamp or a miscast coin. Think Sotheby’s. The Smithsonian. Film history. Fore Score. One of a kind."

She smiled at that. "Do I get one, too?"

"Absolutely not. I think I’ll send you to the Rihanna concert instead." Her eyebrows twitched and she began to soften. An extra ticket would give her a sweet advantage in the socially competitive marketing department at the studio.

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The Hard R
Part One

by Gordy Grundy

Movie marketing is hard enough without misspelling the mega-producer’s name. 1,777 words. Part Two tomorrow. Illustration by Mark Fearing.


The phone on Buzz’s desk beeped twice. He picked up the receiver and punched the blinking light and it beeped again. The receptionist said, "Normandy on Line Five."

Buzz replied, "Thanks, Stinky." After the shenanigans of the Valentine’s Day office party, everyone in the company now lovingly called her Stinky.

He punched Line Five and greeted Normandy with an excitement that bordered on the romantic. Her reply was unusually tense and chilly. He caught the drift immediately.

"It’s Bruckheimer," she said, "Brrrr-uckheimer." This was out of the norm. She was his most important client and he was extremely sensitive to her needs, attentions and moods.

"Brrrr-uckheimer. Huh?" he puzzled.

"Ginger just got back from CinemaCon. She looked at the cap and said, ‘Brrrr-uckheimer.’ I said it was a sample. She asked who made it and I said you’re fixing it." Her last three words were pointed.

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