A movie studio executive on the hotseat has to learn how to play hardball – or become the ball. 3,076 words. Illustration by John Donald Carlucci.
Three hard policy guidelines had trickled down from the board of the Galaxy Gateway Film division of Global Media Corporation, arriving in the development department with the authority of Papal Bulls. The last quarter’s earnings miss had spooked Wall Street and battered the stock. The subtext: no more mammoth budget CGI comic book movies or prissy little art flicks on pain of death. The first email edict ordered the film executives to never greenlight a prestige project. (“We’re in the business of making money, not winning awards.”) The second: never touch prestige sequels to old classics. (“They rarely make money and generational memories are melting faster than ice cubes in a Scotch on the rocks on a sun deck in Palm Springs.”) And third: modern film sequels will be financed only if first worldwide grosses were over $350 million. (“Therefore, Skycatcher 2 may be our last sequel ever.”)
That morning, Amelia Donaldson, head of development, replied to the company chairman as soon as she received the directives.
“Just a fast heads-up. I expect to meet with actress Amy Harding tomorrow to listen to her pitch about a Chinatown sequel she’s salivating to produce now that we’ve bought Paramount which owns the remake rights. Yes, I did point out to her that Robert Towne’s The Two Jakes crashed and burned in 1990 because it was a disjointed clunky mess. She’s undeterred and has that passionate conviction that bats away facts like so many flies. Bottom line: I need to take this meeting but it’s a kabuki dance. I’m only listening because we need Amy to reprise her lead in the medieval Skycatcher sequel. I’m afraid if we don’t at least look like we care, she’ll find any lame excuse to take a pass and break our balls even though a sequel commitment was part of the original deal."
Hal Springer, the studio’s Chairman, emailed back:
“Amelia, think of this as a leadership test. You can shuck and jive but absolutely make no commitments. I don’t need more tsuris from New York. Just get her to confirm she’s in for Skycatcher 2. No Chinatown sequels. If Towne couldn’t bring it off, nobody can. P.S. Wipe these emails.”