This controversial sitcom is in trouble and network execs are in crisis mode. 1,953 words. Part Two. Illustration by John Donald Carlucci.
The first thing they agreed on in the programming meeting was that Alisha Loves Fred, a proposed sitcom about the romance between a Muslim feminist and an Evangelical redneck, was a horrendous concept. The second thing they agreed on was to take it straight to series. A full season’s commitment without a pilot.
As the senior executives shuffled out of the conference room, JoJo Travis, the network’s programming president, JoJo arrived back at her office, reached into her desk’s side drawer, popped a Xanax and washed it down with a shot of whiskey, hoping to quell her immediate buyers’ remorse. Then she whispered to her assistant, “Tell Nina I need to change my quote in the announcement release. It sounds too much like the one I made when we were dealing with the ‘Asian situation’.”
Nina Torkay, the marketing Executive VP, had worked at the network long enough to predict a wreck before the train had even left the station. She understood the politics behind this particular decision but the release announcing the series was ready to go. That JoJo would delay it by fussing with her quote and possibly jeopardizing the story leaking to the trades – for which Nina would be blamed, of course – was merely another glamorous perk of her profession choice.