Success in the entertainment world isn’t just about talent—it’s about strategy, investments, and knowing how to turn fame into fortune. In 2025, some celebrities mastered this game better than ever, making financial moves that sent their net worth soaring.
How did Taylor Swift go from pop icon to billionaire? What bold step did Katy Perry take that had nothing to do with music? And how did Serena Williams expand her empire beyond sports?
From game-changing business ventures to high-stakes investments, these stars didn’t just make money—they redefined their industries.
1. Serena Williams
Tennis legend Serena Williams, with an estimated net worth of $340 million, ventured further into sports ownership by acquiring a stake in the WNBA’s new franchise, the Toronto Tempo.
This addition complements her existing investments in teams like the NFL’s Miami Dolphins and NWSL’s Angel City FC.
Williams expressed her enthusiasm for promoting female athletes and is actively involved in designing jerseys and securing merchandise collaborations for the Tempo according to the Sun.
2. Emma Grede
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Emma Grede, co-founder of Good American and founding partner of Skims, continued to diversify her business portfolio in 2025.
In January, she teamed up with fashion designer Kristin Juszczyk to launch Off Season, an apparel brand in collaboration with the NFL and Fanatics.
With an estimated net worth exceeding $390 million, Grede holds significant stakes in her ventures: 8% in Skims, 23% in Good American, and 22% in Safely.
3. Selena Gomez
Selena Gomez’s entrepreneurial journey reached a significant milestone in 2025, with her net worth estimated at $1.3 billion. This financial achievement is largely attributed to the success of her cosmetics brand, Rare Beauty according to the businessinsider.com.
Launched in 2020, Rare Beauty has been lauded for promoting self-acceptance and challenging unrealistic beauty standards. The brand’s commitment to inclusivity, offering a wide range of shades and products, has resonated with consumers, leading to impressive sales figures.
Gomez’s continued involvement in acting and producing, particularly her role in the critically acclaimed series “Only Murders in the Building,” has diversified her income and kept her in the public eye. Her authenticity and openness about personal struggles have also strengthened her connection with fans, contributing to her brand’s success.
4. Katy Perry
Katy Perry has a net worth of $340 MILLION. pic.twitter.com/kEo8F0SZOE
— KATY PERRY STATS (@statsperry) September 19, 2023
Katy Perry’s net worth reached $340 million in May 2024, securing her spot on Forbes’ list of “America’s Richest Self-Made Women.” In February 2025, it was announced that Perry would join Blue Origin’s eleventh spaceflight, marking the first all-female space flight since 1963.
Perry’s successful music career, coupled with her ventures into television and endorsements, has solidified her financial standing. Her upcoming spaceflight reflects her adventurous spirit and willingness to explore new frontiers.
5. Kanye West
Kanye West’s financial journey has been marked by peaks and valleys. In 2025, his net worth was estimated at $400 million, a significant decrease from previous years.
The loss of major partnerships in 2022, due to controversial statements, led to a financial downturn. However, West’s resilience and creativity facilitated a comeback. The release of his album “Vultures” received critical acclaim and commercial success, contributing to his financial recovery.
Additionally, his investments in real estate and his stake in ex-wife Kim Kardashian’s Skims brand have provided steady income streams.
Despite past controversies, West’s influence in the music and fashion industries remains significant, and his ability to reinvent himself continues to captivate audiences.
6. Taylor Swift
Taylor Swift’s financial trajectory reached unprecedented heights in 2025, solidifying her status as one of the world’s wealthiest musicians. Her monumental Eras Tour, which began in 2023, played a pivotal role in this financial ascent.
The tour not only broke attendance records but also had a substantial economic impact on the cities it visited, with fans flocking from all corners of the globe to witness her performances.
This surge in tour revenue, combined with her extensive music catalog and strategic business ventures, propelled her net worth to an estimated $1.6 billion by October 2024 according to Parade.com.
Beyond her musical endeavors, Swift’s real estate investments have further bolstered her wealth. Her portfolio, valued at approximately $150 million as of 2023, includes properties in prime locations such as Nashville, New York City, Los Angeles, and Rhode Island.
Additionally, her philanthropic efforts, supporting causes like education, disaster relief, and LGBTQ+ rights, have enhanced her public image, contributing indirectly to her financial success.
7. Rihanna
Rihanna’s evolution from global music icon to savvy business mogul has been nothing short of remarkable. In 2025, her net worth soared to approximately $1.4 billion, largely due to her successful ventures in the fashion and beauty industries.
Her lingerie line, Savage X Fenty, launched in 2018, has been celebrated for its inclusivity and innovative designs. The brand’s annual fashion shows have become cultural phenomena, blending music, fashion, and performance art.
Rihanna’s active involvement in marketing campaigns, including modeling her own products, has kept the brand in the spotlight as noted by thesun.co.uk.
In addition to her business ventures, Rihanna’s personal life has garnered media attention. As she celebrated her 37th birthday in February 2025, she candidly discussed aging, motherhood, and her evolving perspective on life, further endearing her to fans worldwide according to nypost.com.
8. Dwayne ‘The Rock’ Johnson
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Dwayne Johnson’s transition from wrestling superstar to Hollywood A-lister and entrepreneur has been a masterclass in personal branding. By 2025, his net worth reached an estimated $800 million, reflecting his diverse income streams.
Johnson’s film career continues to thrive, with leading roles in blockbuster franchises that consistently perform well at the box office. His production company, Seven Bucks Productions, has been instrumental in bringing compelling stories to the screen, further increasing his earnings.
Beyond entertainment, Johnson’s investment in Teremana Tequila has paid off handsomely. The brand’s emphasis on quality and authenticity has resonated with consumers, making it one of the fastest-growing tequila brands globally. His active promotion on social media platforms has also played a crucial role in its success.
9. Madonna
Madonna, often hailed as the “Queen of Pop,” has maintained her status as one of the wealthiest musicians globally. As of 2025, her net worth is estimated at $850 million. This substantial fortune stems from a multifaceted career that spans music, film, fashion, and business ventures.
Madonna’s illustrious music career includes over 300 million records sold worldwide, making her the best-selling female recording artist of all time. Her innovative approach to music and performance has kept her relevant for decades.
Her tours have collectively grossed over $1.5 billion, solidifying her position as the highest-grossing solo touring artist.
10. Celine Dion
@celebritymansion_ Celine Dion’s House in Florida worth $44M #celinedion #celinedionchallenge #music #singer #celebrity #house #home #Home #House #mansion #realestate #florida ♬ I’m Alive – Céline Dion
Celine Dion, renowned for her powerful vocals and emotional performances, has built a remarkable career that extends beyond music. As of 2025, her net worth is estimated at $800 million.
Dion’s music career, marked by over 220 million albums sold worldwide, has been a primary source of her wealth. Her Las Vegas residencies, in particular, have been highly lucrative, earning her the title of “Queen of Las Vegas.”
These performances have not only delighted fans but also generated substantial income over the years.